What is a Brazilian Blowout?
A Brazilian blowout is the original name for the keratin smoothing treatment because the process was invented in Brazil. Brazilian blowout treatments can be used on hair that is slightly wavy to very tightly curled hair with very good straightening results. The way the treatment works is that the natural protein Keratin is first hydrolyzed and added to the product, which usually is very conditioning and oily. The treatment is then comb through or brushed onto clean hair, at which point the bonds between the hair start to loosen slightly as the hair softens from the added protein and moisture. Your hair will then be blow dried until all of the dampness is removed. A flat-iron which is usually set at 450oF is passed over your hair in small sections about 6 to 7 times to actually bind the keratin unto the hair shaft. You may smell smoke at this point which is perfectly normal, as the chemicals required to help the keratin form a complex with the hair are very volatile. Typically the keratin is left to completely bind with your hair for at least 24 hours. After this period you can wash your hair with a Brazilian blowout friendly shampoo, which will not contain harsh sulfates or sodium chloride because they will strip the keratin from your hair strands overtime. After you have cleaned your hair of the excess product you can dry your hair and be able to get it pin straight with only the use of a blow drier. The Brazilian blowout treatment will last from 3-4 months if done properly. To help maintain the treatment you should wash your hair less and use products that have hydrolyzed keratin or other hydrolyzed proteins as part of the ingredients.
Brazilian blowout products have recently come under scrutiny from the FDA for containing high levels of formaldehyde in them. Brazilian blowout products can no longer be sold in the US if they have formaldehyde content greater than 0.02%. If the keratin smoothing product contains formaldehyde in the recommended levels then it is usually safe to be used indoors. Formaldehyde in the product creates fumes when the keratin is being sealed onto your hair as heat is applied; so it is very important that the chemical is regulated in its usage.
What Does A Brazilian Blowout Cost?
If you go to the salon a Brazilian blowout can range from anywhere between $200 to $300 depending on the brand of product that is used in your hair and the time it takes to complete the process. In addition, consider the length of your hair because long hair always costs more to be chemically processed. If you decide to do the treatment yourself use a product without formaldehyde because the area you will be working in may not have the best ventilation and purchase a high quality product because usually you will not have the salon equipment which helps get the hair straighter. A high quality product will cost at least $60 per kit.